STB Market Access Fund (MAF) at a glance
Agency
Singapore Tourism Board (STB)
Programme
Tourism Development Fund (TDF)
Support type
Co-funding
Current status
Open
Funding
Reimbursement-based co-funding of qualifying third-party marketing and business-development costs. STB does not publish one universal support percentage.
Cap / maximum support
No fixed public project cap is stated.
What does the scheme support?
Business development and marketing in eligible overseas markets, including market research, trade engagement, familiarisation trips, networking and Destination Singapore promotion.
This profile should be read as a funding and eligibility guide rather than a substitute for the agency's final assessment. The approved scope, support level and claim treatment remain subject to the governing programme terms and the applicant's specific project.
Who can apply?
The applicant must be a Singapore-registered business, particularly a tourism business, undertaking a project that primarily drives leisure travel to Singapore in an STB-identified target market.
How much support is available?
Reimbursement-based co-funding of qualifying third-party marketing and business-development costs. STB does not publish one universal support percentage.
No fixed public project cap is stated.
What costs can qualify?
Creative and production for marketing and PR, trade shows and roadshows, networking events, professional memberships, familiarisation trips for in-market partners and market research or consultancy.
Key conditions
Projects must not have commenced before application and should generally have at least 90 days' lead time before implementation. The proposal should primarily drive leisure travel and demonstrate network, awareness or sales growth.
For any project where timing matters, applicants should avoid making irreversible commitments before confirming the programme's pre-start requirements. Where the scheme is discretionary or delivered through an appointed partner, the agency or programme partner retains the final decision on eligibility and quantum.
How and when should you apply?
Applicants submit an executive summary to STB. Target-market definitions can change, so the current market list should be checked for each project.
Is this scheme relevant to your project?
A strong fit is: A Singapore tourism company pursuing a defined emerging source market with measurable visitor-acquisition and channel-development objectives.
A weak fit is: General international marketing without a Singapore leisure-tourism objective or a project starting too soon for STB review.
How Reeve | R&D supports the scheme
Reeve | R&D can manage the incentive workstream from initial eligibility assessment through project structuring, funding modelling, application preparation, evidence planning, agency interaction and post-award coordination, while the company or eligible applicant remains the formal applicant where required.
Frequently asked questions
What is the current status?
The current verified status is Open as of 7 October 2026. Where the programme is periodic or appointment-led, this does not necessarily mean that a general application window is continuously open.
How much support is available?
Reimbursement-based co-funding of qualifying third-party marketing and business-development costs. STB does not publish one universal support percentage. No fixed public project cap is stated.
What is the most important eligibility point?
The applicant must be a Singapore-registered business, particularly a tourism business, undertaking a project that primarily drives leisure travel to Singapore in an STB-identified target market.
What should be checked before committing to the project?
The applicant should confirm the live programme terms, pre-start rules, eligible cost categories and any partner, provider, appointment or milestone requirements before signing contracts or incurring supported costs.
Official programme sources
stb.gov.sg (opens in a new tab)Last verified: 2026-10-01