At a glance
Agency
Singapore Tourism Board
Support type
Reimbursement-based co-funding
Applicant
Legal entities with tourism-relevant projects
Focus
Visitor experience, content, technology and amenities
Universal public rate
Not stated
Application cycle
Rolling
What does it support?
ESF supports new tourism products and experiences, including virtual experiences, enhancement of existing content, visitor-experience technology, and amenities or infrastructure that improve the visitor proposition.
Who can apply?
The scheme is open to legal entities, including businesses, associations and government bodies, where the proposed project is relevant to tourism and meets STB's assessment criteria. Foreign entities are encouraged to partner with local entities through a joint venture or consortium.
How does the support work?
STB provides reimbursement-based co-funding and determines the support level through project assessment. The current public page does not state one universal percentage or monetary cap.
What expenditure can qualify?
Eligible categories can include professional services, hardware, equipment and software, materials and consumables, production costs, marketing and qualifying project travel.
Key conditions
The project must not have commenced before application. STB evaluates expected visitor satisfaction, footfall, revenue and branding or PR value. Certain marketing and production activities are subject to duration or first-production-run limitations under the scheme rules.
Timing and application process
ESF is currently available on a rolling basis without a fixed public closing date. The practical deadline is before project commencement or commitment to supported third-party costs.
Define the visitor experience and expected tourism outcomes, prepare the content or technology scope, budget and schedule, and submit an executive summary to STB for initial eligibility assessment before formal application.
Is this scheme relevant to your project?
A strong fit is a differentiated visitor experience that can increase visitor satisfaction, footfall, spending or Singapore's tourism appeal. A weak fit is ordinary maintenance, a general consumer product with no tourism rationale, or a project already started.
How Reeve | R&D supports the scheme
Reeve | R&D can manage the incentive workstream - eligibility assessment, project structuring, funding or tax-benefit modelling, application preparation, agency interaction and post-award requirements - while the company remains the formal applicant where required by the programme.
Frequently asked questions
What kinds of projects can ESF support?
New or enhanced tourism experiences, content, visitor technology and selected amenities or infrastructure.
Is there a standard funding rate?
No universal public rate is stated; STB assesses each project.
Can foreign entities apply?
Legal entities may be eligible, and foreign entities are encouraged to partner local entities.
Can the project start before applying?
No. STB requires application before project commencement.
Official programme sources
stb.gov.sg (opens in a new tab)Last verified: 2026-10-01